Globetouch Announces Alfredo de Cárdenas as New CEO to Solidify Company Position in the IoT Industry


Business Wire April 09, 2018 08:00 PM Eastern Daylight Time

FREMONT, Calif.–(BUSINESS WIRE)–Globetouch, a leader in global connectivity services for the connected car and the Internet of Things (IoT), has announced that Alfredo de Cárdenas has been appointed CEO of Globetouch, Inc. Prior to being appointed CEO, de Cárdenas served as Globetouch’s COO.

Built on an ecosystem of mobile operator networks, Globetouch offers seamless connectivity by enabling infrastructure and a mobile operator ecosystem. The company provides global cellular connectivity for IoT and M2M services with 400+ network operations in over 180 countries through one connection serving multiple vertical markets, including automotive, heavy industry and IT manufacturers.

A telecoms veteran, de Cárdenas is experienced in managing international teams across numerous disciplines including sales, marketing, customer service, operations, product management and R&D. De Cárdenas, who first joined Globetouch in November 2017 as COO, will now be tasked with driving the company’s global strategy forward as CEO, building on the company’s position as an industry leader in the IoT/M2M connectivity marketplace.

“We couldn’t be more excited to have Alf at the helm of Globetouch,” said Arun Sarin, Globetouch Board, Chairman. “Alf is a seasoned leader who brings a stellar industry reputation around execution and customer focus. Combined with his deep industry knowledge and strong relationships, we are confident that Alf’s fearless vision and steadying hand will guide Globetouch to new levels of success.”

Before joining Globetouch, de Cárdenas held numerous executive roles including Chief Commercial Officer at Sabre Travel Network, COO at Syniverse Technologies, and General Manager of Converged Multimedia Networks at Nortel Networks. As COO at Syniverse Technologies, he oversaw the organization’s cloud-based mobility services and strategies including roaming, messaging, real-time intelligence, and network lines of business. Additionally, he led the Enterprise organization and created a new business unit, Enterprise and Intelligent Solutions (EIS), which focused on driving Enterprise growth strategies while leveraging real-time intelligence, customer experience (CX) and engagement solutions.

“I’m excited about the opportunities that lie ahead for Globetouch and its customers in this incredibly dynamic market,” said de Cárdenas. “I take the responsibility of solidifying Globetouch’s position as the leader in the connected car and IoT space seriously. Since coming on board last year, we have developed effective collaboration processes and strengthened our relationships with our customers as well as our MNO partners. As CEO, I will ensure that the Globetouch organization keeps innovation a priority, so we can continue to bring agile solutions to the connected car and IoT space and be a true collaborator with our clients.”

About Globetouch

Globetouch is a leader in global connectivity services for the connected car and the IoT. By building an ecosystem of operators with a next generation control center, Globetouch provides car manufacturers and IoT enterprises a single interface to reach a global footprint. Globetouch backers include Hermes Growth Partners, Impact Venture Capital, Spark Telecom Ventures and Wholesale, Verizon Ventures, CK Hutchison Holdings Limited, Digicel and NTT DoCoMo, 263 China, and Qihoo 360 Technology Co. Ltd. To learn more, please visit:

for Globetouch, Inc.
Suzanne Hirsh, +1 415-429-5652