By Steve Bell, Senior Analyst, Heavy Reading
Originally published 11/30/2017 on The Connect Car
Agility and adaptability are not terms that you would normally associate with auto manufacturers. By digital standards, their product development cycles are long, usually between three to four years, and their production and post-production lifecycles can extend to decades. This is supported by a distribution and service organization that is geared to the primary target of supporting the manufacturer’s brand, to successfully and repeatedly sell one car to one customer. This is the model that’s been built and honed over the last 100 years.